如果苹果发布频率向三星看齐

JP Mangalindan 2013年01月14日

苹果（Apple）公司内部流传着一个老笑话，那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”：你离他太近的话，就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”，而很多苹果投资者也赚得盆满钵满。不过，Elmer-DeWitt认为，在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道，他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。

三星今年至少发布了37款新手机，而苹果仅发布了1款。如果双方角色对调，情况将会如何？

????

????三星（Samsung）在上周早些时候发布的营收业绩十分惊人，部分原因在于盖世（Galaxy）S II等手机大获成功。《纽约时报》（New York Times）最近有文章称，三星公司去年售出了2.15亿部智能手机。而苹果（Apple）的手机销量仅为1.35亿部，要少得多。

????这是有原因的。苹果去年仅发布了一款新iPhone，而三星推出的新机型高达37种。【其它厂商：宏达电（HTC）发布了18款手机，诺基亚（Nokia）推出了9款，而LG推出了24款】。当然，三星手机的畅销纵然离不开出色的硬件设计，但也与其机海战术不无关系。

????这就引出了一个问题：假如苹果也推出37款不同的iPhone新机型，情况将会如何？新机型的情况可能会是下面这样：

????? iPhone Ativ Illiad I930

????? iPhone Universe Grand

????? iPhone Star Deluxe Duos

????? iPhone Universe Axiom

????? iPhone Universe Stratosphere

????? iPhone Universe Discover

????? iPhone Universe Premier

????? iPhone Universe S III mini

????? iPhone Universe Victory 4G

????? iPhone Universe Pocket Duos

????? iPhone Universe Note II

????? iPhone Universe S Lightray 4G

????? iPhone Universe S Duos

????? iPhone Matrix

????? iPhone Universe S III

????? iPhone Universe S III T999

????? iPhone Universe Chat

????? iPhone Extrene III

????? iPhone Universe Appeal

????? iPhone Precept M

????? iPhone Solar 3

????Samsung reported some pretty spectacular earnings earlier this week, driven in part by the success of handsets like the Galaxy S II. A recent New York Times report suggests the company moved 215 million smartphones last year. Apple (AAPL), with 135 million, sold significantly less.

??? There's a reason for that. While Apple released one new iPhone last year, Samsung let loose a whopping 37 different phone variations. (For those keeping score, HTC released 18, Nokia introduced nine, and LG launched 24.) Certainly good hardware design played a role in Samsung's healthy sales. But it also didn't hurt that the company flooded the market.

??? Which begs the question: What would a world with 37 new and different iPhone models look like? Something like this:

??? ? iPhone Ativ Illiad I930